In 2019 I was asked to create a logo for the Royalla Pony Club. The logo was to be used for a number of applications such as social media, saddle pads, shirts and letterheads. The instruction was to incorporate a horse’s head into the letter “R”.

The client wanted to have purple, black and white as their colour scheme. Through experimentation and collaboration this is the final design we decided on. The design could have a number of variation to best fit the different forms of application. For example some include the whole design, some include the logo in a circle such as social media, and some simply use the symbol such as the saddle pad.

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